Premium Beauty News – With five production sites in France, one in the United States, one in Poland, and one in Mexico, plus a trading activity, what can you say about the Texen group today?
Guillaume Bellissen - It is still a young group, but it has grown in maturity. It has come a long way in 40 years! It now boasts a global presence, although it has retained a strong French base. We have moved on from simple plastic injection moulding to high-quality packaging solutions for both the masstige and prestige markets, always with a view to prioritize customer satisfaction and an ecodesign approach.
Texen stands out in today’s market thanks to its expertise in the stages following injection, finishing, and assembly, and its ability to carry out global launches from several production sites.
In 2023, we generated a EUR 215-million turnover and employed 1,570 people worldwide, thanks to our own industrial activities and to the trading activities of Texen Beauty Partners. This combination makes it possible for us to offer a holistic range across all beauty segments.
Premium Beauty News - What is your strategic outlook for the coming years?
Guillaume Bellissen - Texen’s strategy involves being as close as possible to its customers to get the most successful consumer experience. To achieve this, we have enhanced our sales organisation by setting up a team focused on customer diversification. The fact that we have a varied offer, that we are both in Europe and on the American soil, and that we can trade with Asia, means that we have a global scope. We aim to strengthen this offering by continuing to invest in our production sites, while analysing opportunities for external growth in other business segments, or with other customers.
Premium Beauty News - Which other markets have you been considering?
Guillaume Bellissen - We are rather looking at opportunities in our reference markets, the two Americas and Europe. Our position in Mexico is interesting, because there may be opportunities to expand in other parts of Latin America. In Europe, I am referring to countries where we are not present, or very little, i.e. around the Mediterranean.
As regards diversification, this could mean acquisitions in related areas where Texen is less present, but still in the beauty sector. The acquisition of PRP’s flexible packs business, for example, helped us to both integrate this activity to our portfolio, and therefore enter certain airless markets, and think about new use-related concepts.
Premium Beauty News - What about investments?
Guillaume Bellissen - In 2024, we continued to invest more than 6% of our turnover. There has already been significant investment, in particular in the decoration sector, with a second metallization line in Mexico, and investment in Poland, with additional technology to target the mascara and lip gloss market, our core business. In France, we have been significantly investing to support our customers and reduce our environmental impact.
Premium Beauty News - What about your commitment to sustainable development?
Guillaume Bellissen - It is really a set of actions. Texen is much focused on ecodesign and materials. We have a Research & Innovation unit with a whole team dedicated to research into new materials.
As regards carbon footprint, the road is still very long in terms of PCR materials. We partner with our customers, whom we have to convince of the need to move towards more post-consumer materials, notably to anticipate regulatory deadlines. The idea is to increase the percentage of PCR from 30% to 50%, or even 100% where possible, and to offer substitutions, even when it is not yet required by regulations, without any significant aesthetic or financial impact. To create a virtuous circle, the use of PCR materials must gradually become the norm, and our industry must follow suit.
We are also working on weight reduction, wall thickness reduction, and refillable solutions, with a number of concrete achievements. Finally, we have launched several initiatives linked to processes and site decarbonisation.
We have also just submitted our annual CSR report outlining all these actions, and obtained the Ecovadis Platinum status for the third year running.
Premium Beauty News - The PSB Industries group, which owns the Texen group, has just acquired Quadpack. What synergies will there be between the two entities?
Guillaume Bellissen - The idea is to find growth opportunities side-by-side, a bit like in a marriage. We are in different markets, with very little competition. Texen is a historic makeup player. This sector accounts for almost 40% of its business, but it has since diversified into perfume and skincare. Quadpack is mainly active in the skincare sector, with a much global sales network, while Texen is more present in markets representing significant volumes. The two companies have a lot to offer each other, but it is still too early to reveal any details.
Premium Beauty News - What about the future?
Guillaume Bellissen - Our new logo embodies the transition between the past and the future. Texen is not afraid of the future. We believe that the current ecological constraints can be an opportunity to put forward better practices, while continuing to help our customers make their consumers dream.
