Fasten Packaging won a Gold Award for its Goodloop refillable jar concept at the 2023 German Innovation Awards, presented by the German Design Council. This recognition was given to only 19 entries out of 650 companies across 22 countries.
The German Innovation Awards recognize products, technologies, and services that break new ground and offer solutions that shape the future, provide added value for users, and may also have a positive impact on the environment.
Fasten’s Goodloop refillable jar concept is comprised of recycled polypropylene (PP) and polyethylene terephthalate (PET) and features a transparent outer jar with a curved inner portion for a sleek appearance. The different materials are neither glued nor mixed and can therefore be separated an sorted for easier recycling. “With a simple twist, refilling is convenient and easy,” says Fasten in a statement.
As far as decoration is concerned, the concept combines embossing on the inner wall with printing on the outer wall thus offering multiple areas to reinforce brand identity. The lightweight bayonet closure eliminates the need for a liner while ensuring leak-free use.
According to the jury’s statement, “the structure of the cosmetic jars has been cleverly developed down to the last detail and impresses both functionally and aesthetically, facilitating distinguishable integration into a wide variety of brand environments.”
Last year, Fasten, an IBG (Innovative Beauty Group) subsidiary, had already presented another refillable jar concept entirely made from recycled polypropylene (PP).
