Experts’ views
Scientific Brand Content, A Communication Tool for Cosmetics Makers
Nathalie Isnard
Brand content is the production of content that contributes meaning to a brand. In the technical and scientific universe of a cosmetics...
Retail Reset: 360 ° commerce mutations
Pascale Brousse
Under the digital pressure, retail is getting completely transformed, similarly to customer habits and expectations. As an example, 85%...
The Cosmetic Industry: The importance of mastering its product innovation cycle
Noémie Régnier
Today, in order to remain competitive, companies in the cosmetics industry must, more than ever, be attentive to changes in the market....
From a desire for singularity to the need for freedom - Part 2: Implications in the beauty world
Rémy Oudghiri
We showed in the first part how aspirations for freedom characterize the current luxury trend. How do these new trends translate today in...
From a desire for singularity to the need for freedom - Part 2: Implications in the beauty world
Leïla Rochet-Podvin
We showed in the first part how aspirations for freedom characterize the current luxury trend. How do these new trends translate today in...
New trends in hair cleansing routines
Emmanuelle Bassmann
The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...
When packaging facilitates the convergence of make-up and skin care
Quadpack
It’s a fact. Make-up and skin care are growing ever closer. And it’s the packaging that makes it possible. With formulas combining all...
From a desire for singularity to a craving for freedom: new luxury and its expressions in beauty
Leïla Rochet-Podvin
Since 2010, emerging concepts have reflected an in-depth redefinition of luxury. Our study of creative influencers in five countries and...
From a desire for singularity to a craving for freedom: new luxury and its expressions in beauty
Rémy Oudghiri
Since 2010, emerging concepts have reflected an in-depth redefinition of luxury. Our study of creative influencers in five countries and...
How do we talk about perfume in 2016?
Juliette Faliu
Reading a thematic article on perfume in a magazine, listening to an advisor’s recommendations on how to apply fragrance, or reviewing...
