L’Occitane en Provence has unveiled its latest store innovation through a revitalized Manhattan boutique. Situated in the heart of the Upper West Side at 416 Columbus Ave (West 80th St and Columbus Ave).

The 891 square foot boutique is settled within the Central Park West Historic District and was designed to bring the essence of the brand to the New York City neighborhood. The entire store design and concept has been thought in the spirit of the brand’s birthplace: Provence.

Upon entering the store, guests are enveloped in the brand’s universe through Provence-inspired materials and colors, and a series of archways indicative of the ever-present arches found throughout Provence, as well as a herringbone pattern of terracotta tiles, reminiscent of the craftsmanship local to the same region.

Towards the back of the boutique, the traditional cashier counter has been removed. In its stead, frictionless guest interactions can occur anywhere in the boutique thanks to a mobile POS system.

Guests are invited to immerse themselves in the essence of L’Occitane by indulging in a variety of personalized shopping experiences. Beyond simply browsing, visitors can take advantage of an array of curated services, including mini-facials, soothing hand massages, and detailed skin analysis using a magnifying skin scanner, allowing for a deeper understanding of one’s skincare needs. Beyond these services, guests can enjoy complimentary gift wrapping and remote private shopping with a beauty host.

"We are very excited to expand our presence in New York City through the opening of this boutique, in the heart of such an iconic neighborhood," says Yann Tanini, Managing Director of L’Occitane North America. "This store offers a distinctive experience, immersing visitors in the essence of L’Occitane’s origins. It encapsulates everything that makes our brand exceptional—the sense of community, the rich heritage of Provence, and the passionate people who bring our products to life."

This location is one of five new concept boutiques that are set to open this Fall in the Tri-state area, including a new boutique at Belmont Village (Long Island) and remodeled boutiques at Madison Avenue (NYC), Newark International Airport (NJ), and Short Hills (NJ).

The Upper West Side boutique is open daily (Monday-Saturday from 10am-7pm and Sundays from 11am-6pm.)