To celebrate the holiday season, Viktor&Rolf entrusted Pure Trade with the creation of a display gift box dedicated to the Flowerbomb Fragrance.
The packaging’s octagonal shape was inspired by the faceted bottle of the perfume. It features a half-moon-shaped opening that reveals the Flowerbomb’s full range inside.
When opening, the interior platform lifts, thanks to hinges and a 100% paper mechanism.
The perfectly continuous exterior decoration, inspired by a “Frozen Garden”, is both screen-printed and embossed, then coated with Iriodin® pearlescent varnish. It features the emblematic tones of Flowerbomb, enhanced by the festive touch of hot-stamped silver snowflakes.
A ribbon motif was printed and embossed directly on the box while lyocell ribbons add a final festive touch to the whole packaging. The central signature seal, is made of embossed cardboard with spot matte and gloss varnish, for a wax effect.
