The manufacturing partner and formula incubator for beauty, personal care, hair care, and specialty brands has appointed Tara Chacho in the role of Senior Vice President, Business Development.
"As the beauty industry continues to thrive, Tara is an excellent addition to the Cohere Beauty family as we explore strategic business opportunities that support our commitment to growth," said Christine Staples, CEO, Cohere Beauty. "Tara’s passion for success, extensive beauty industry knowledge, and business development track record will be invaluable in propelling Cohere Beauty to greater success."
Chacho brings more than 20 years of experience in beauty care sales and business development. Before joining Cohere Beauty, Chacho was the Senior Vice President of Sales and Marketing at PakLab. In this role, she led the sales team to expand current offerings, ranging from concept, formulation, packaging, manufacturing and led marketing efforts to increase industry awareness of PakLab’s capabilities.
Prior to her role at PakLab, Chacho was Senior Vice President of Business Development at Wormser Group, where she lead a team of eight and helped launch multiple color and skincare turnkey products as well as supplying custom packaging to Estee Lauder, Erno Lazlo, Shiseido, Astral Brands and CVS.
"I am excited to embark on this journey with the Cohere Beauty team and spearhead initiatives that support the company’s mission to be the partner and co-creator in bringing brand visions to life," said Chacho.
A full-service partner headquartered in Omaha, NE, Cohere Beauty provides access to product formulation, manufacturing, regulatory, quality, and packaging expertise to bring prestige beauty and personal care brands to life. With four manufacturing locations, the company has the ability to produce and fill all liquid products and can also fill powder and hot pours.
