Social networks are part of the lives of millions of internet users around the world. But as some platforms rise, others fall out of favor. From TikTok to Instagram, a recent study looks at the most preferred social networks around the world.
Carried out by Mailsuite, by analyzing Google Play Store data via SimilarWeb [1], the research found the big winner is none other than TikTok.
The ByteDance’s social network emerges as the most popular social networking application in 30 countries, including the UK, Tanzania, Canada, Vietnam and Algeria.
Threads and Facebook follow in second and third place among the top-rated apps, in 15 and 12 countries, respectively.
However, in France and in the United States, it’s the BeReal app that people love most.
In addition, in the first quarter of 2023, TikTok ranked as the world’s most downloaded application, according to the Datai.ai platform.
Thus, while they remain popular worldwide, Instagram and Facebook failed to overcome rival TikTok as the most loved platform. While these apps are appreciated mainly in Latin America and Asia, in a total of 21 countries, the two social media sites are hated in 43 countries. Facebook is the most hated social network in 39 countries, including Egypt, Cambodia, Sri Lanka, Italy and Mexico. As for Instagram, Jordan, Oman, Algeria and Chile place the photo platform at the top of the list of most hated social media applications.
Reddit nevertheless takes second place among the least-rated applications in 30 countries, mostly in Europe, in countries including France and Spain, as well as in North America.
