Avon International presented Aptar Beauty with the ‘Partner Beyond Limits’ award within the “Commitment for Life” category for their work regarding the repacking of Avon’s Anew Clinical serum with the Micro Eco airless packaging.

Avon recognized Aptar Beauty’s outstanding achievement in transforming an existing packaging solution that did not meet their sustainable goals. In a collaborative effort, its Micro airless packaging was redesigned for reduced environmental impact and lower carbon emissions, mainly by changing the decoration technique and integrating recycled materials.

Packaging transformation

Aptar Beauty’s sustainability, engineering and supply chain teams worked together to convert the existing airless packaging used for Avon’s iconic Anew Clinical Anti-Wrinkle Smoothing Serum into a more sustainable alternative.

The transition to the Micro Eco packaging solution resulted in the replacement of the raw materials used to an average of 44% Post-Consumer Recycled Resin (PCR), and the removal of the silver hot stamping to improve recyclability.

The Micro Eco 30ml reengineered solution boasts a reduced carbon footprint (CO2eq) of 27.6%, using Aptar Beauty’s internal Eco-design tool, developed in collaboration with software house Sphera. Additionally, by removing the hot stamping, the customer was able to benefit from cost savings on the overall package.

“With the support of Aptar Beauty’s Product Sustainability Director Bénédicte Luisi and her team, we calculated the LCA of both solutions and showed the benefits to the customer. It is a perfect example of how a sustainable transformation can also bring monetary savings. I would like to thank Avon for their courage and willingness to see this through and to everyone involved, including the Villingen supply chain who helped us to launch this product on time,” said Domenico Sardaro, Key Account Manager, Aptar Beauty, EMEA.

The award was presented at Avon International’s Supplier Day event held in Warsaw, Poland, on June 5th, attended by Aptar’s KAM Domenico Sardaro and VP Global Accounts Ryan Kenny.

“This award is for doing good for the planet by increasing PCR content and reducing cost at the same time. This is what need from our valued partners: to make sustainability for everybody, and not just the wealthy population. Thank you for coming to the Avon Supplier Day!” said Marta Gwiazda-Suchenia, Head of Procurement , Avon Europe & NA.