The five teams, each of them gathering students from both schools, have presented their products to a jury chaired by Marc Lechanoine, Global Senior Vice President Creative Design & Packaging Innovation, The Estée Lauder Companies.
Overview of the five competing projects:
Perfume made visible: Les Sceaux
Sceau features four solid perfumes, along with an applicator and a pouch to carry them. All the components are packaged in a wooden box.
The fragrance is visible or not since the scented wax can be used as a light tattoo, thanks to ideograms engraved on the applicators. Users can decide to stack the boxes or not.
Smart-Perfume: "What if your smartphone became your perfume?"
The Smart-Perfume concept is a "nomadic" perfume device that allows consumers to carry out their perfume together with their smartphone.
The perfume is contained in a refillable 15 ml aluminium bottle that slips into a leather pouch attached to the back of the phone with a magnet. The pouch is fully customisable. The bottle can be refilled both at the shop and at home thanks to a connected wooden base that allows to recharge both the phone and the bottle.
VIP Perfume Room
The concept lies in a mysterious room that gives a whole new experience when creating a fragrance. It starts with a key that grants access to a secret room where a unique fragrance is created (customised bottle and fragrances).
The key to the creation room is used as an applicator.
After this first experience, the consumer will have the opportunity to make the bottle a real jewel. Every time the bottle is refilled in store, a jewel to insert on the perfume case will be offered.
This concept is part of a respectful and sustainable approach to the environment, notably through the use of recyclable and recycled materials for the bottle and its accessories.
Stylux Ouréa
The concept Stylux Ouréa is inspired by gua sha stones and the sensations of massaging. The students created a fragrance applicator that allows the stone to turn on itself, simulating the massage sensation.
Ergonomically, the three curved sides of the cap are designed to fit the shape of the fingers, making it easy for the consumer to apply. Aesthetically, the multi-faceted glass bottle is reminiscent of the shape of a precious stone.
Very Instant Perfume
The Very Instant Perfume concept comes in three parts:
– A small capacity refillable flask (15 ml) with a 3D visual inside equipped with a roll-on. The flask is made of plastic and gold/silver metal, and protected by a leather pouch.
– Rotating fountains in shops. Made of glass columns, they allow to choose one’s fragrance.
– A limousine that can be booked on demand to refill one’s perfume and enjoy a luxurious experience.
Students from the different teams will also present their projects on stage in the PCD Talks room, during Paris Packaging Week, on 29 & 30 June 2022. The projects will also be displayed on the ESEPAC and ESP stands.
