in-cosmetics Asia 2024, the leading event in Asia Pacific for personal care ingredients, drew nearly 20,000 visitors (including revisits) when it took place in Bangkok from 5-7 November 2024, making it the biggest event in the show’s history.

Boasting 13,103 unique attendees (11% up on 2023), the event also recorded a new high of 43% international visitors. In total, 5,591 attendees travelled from beyond Thailand, marking a 19% increase compared to 2023.

Overall, the event featured 637 exhibitors — including major multinational ingredient suppliers like Ashland, BASF, Clariant, and Croda — from 36 countries showcased their innovative ingredients, targeting the expanding opportunities in the Asian market.

Spanish fragrance manufacturer Eurofragance, for instance, showcased Scentphony, a sensory collaboration blending fragrance and music, while Kaffe Bueno introduced Kleanstant, a bio-based anionic surfactant upcycled from coffee by-products, used in shampoos, body washes and cleansers. LipoTrue also introduced two new ingredients: Deepstrine, a marine ferment aimed at nurturing and repairing stretch marks and Lightmony, a botanical blend designed for a radiant glow.

For the first time ever, the Innovation Zone, sponsored by Mibelle Biochemistry, reached a significant milestone with 100 brand new ingredients launched within the last eight months. Entries were automatically entered to the Innovation Zone Best Ingredient Awards competition. Givaudan Active Beauty secured Gold in the Actives category for Neuroglow, an ingredient which mimics the beneficial properties of sunlight. In the Functional category, Lucas Meyer Cosmetics by Clariant took home Gold with Pickmulse, the first quinoa starch-based ingredient allowing easy formulation of Pickering emulsions.

The rise of Asian suppliers

The 2024 edition highlighted the growing prominence of Asian suppliers, as European companies increasingly turn to the region for sourcing and local operations.

Several leading companies demonstrated the significant strides being made in ingredient innovation and product development, evidenced by Singapore-based Wilmar securing the Silver Award in the Innovation Zone Best Ingredients - Functional Category, while China’s Bloomage Biotechnology Corp., Ltd. earned Silver at the Spotlight On Formulation Award.

Japan also made a strong impact, with 23 exhibitors showcasing their advanced ingredients; notably, TriBeaute introduced AzePore, a multifunctional moisturising, anti-ageing, and anti-acne agent, while Thailand’s Speciality Natural Products Public Company Ltd. presented a natural extract developed in collaboration with local agricultural networks.

in-cosmetics Asia 2025 will take place from 4-6 November at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand.