Swarovski has a renewed interest in the perfume and beauty markets! The Austrian group’s Crystal Business branch has entered into a licensing agreement with Coty for the development of a new range of fragrances with a launch scheduled for 2026.
Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 Swarovski boutiques complemented by selected multibrand partners. Swarovski said the new partnership enables to enhance its brand presence and visibility and diversify its product offerings.
“This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring,” said Michele Molon, Swarovski Chief Commercial Officer.
The collaboration with Swarovski comes as Coty continues to diversify its portfolio of global brands looking to create or elevate their beauty portfolios. Swarovski brings to the group a vision of luxury products that is both accessible and joyful, full of creativity and colors that they call "pop luxury".
“Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality,” concluded Jean Holtzmann, Coty Chief Brands Officer Prestige.
Swarovski had already made a first foray into the fragrance industry with creations launched between 2011 and 2014, in partnership with Clarins Fragrance Group.
