Business dynamics are more than ever impacted by the interactions and behaviors of different generations, for whom the rising cost of living, the green attributes of products and the quest for well-being are at the heart of expectations. In its ‘Top Global Consumer Trends 2025’, data analytics company Euromonitor International highlights the five key trends that explain the evolving behavior of consumers around the world.
Healthspan Plans
Live healthier for longer has become the main goal for consumers who are on their longevity journeys. 52% of consumers believe they will be healthier in the next five years than they are now.
“Consumers are on their longevity journeys. They’re making behavioral changes now for the betterment of their future selves. The goal: live healthier for longer,” explains Euromonitor.
People want to feel good—physically, mentally, emotionally—at every stage of life. Personalized supplements, fitness regimens and biohacking techniques, for example, are becoming a common part of daily routines. Ageing well and optimizing health are top priorities.
Wiser Wallets
Consumers plan to put more money aside into savings as part of their consumption habits, whilst purchasing decisions are strategic and intentional. Only 18% said they often made impulse purchases in 2024.
"Prolonged economic uncertainties created new spending norms—even as global inflation eases," says Euromonitor. "Added value is the expectation. People weigh the worth of their purchases against their priorities. Strategic shopping becomes an inherent mindset."
Eco Logical
Sustainable options not only remain a conscious decision based on personal values but also on tangible evidence and the benefits these products deliver against customer needs.
Consumers continue to spend on sustainable alternatives but pay close attention to the primary benefits these products deliver against their needs.
“Sustainability claims require tangible evidence. Brands can’t rest on green laurels alone,” highlights Euromonitor.
Filtered Focus
Customers feel they are inundated with notifications and surrounded by endless choices; they want to spend less time searching for what they need. 42% of consumers made purchases via livestreaming because product or service features were easier to understand through this channel.
AI Ambivalent
AI increased adoption has led to skepticism as consumers and regulators highlighted concerns about defects in the output. However, people aren’t turning their backs on this tech. Instead, they are evaluating the pros and cons.
“Consumers are increasingly conscious when it comes to spending. They seek products and services that are reliable, providing long-term and targeted solutions. Prioritising innovation and loyalty in business strategies will be essential for addressing evolving consumer behaviour and driving growth,” explains Stella Vatcheva, senior head of practice innovation at Euromonitor International.
For more information see Euromonitor’s Top Global Consumer Trends 2025 report.
