Yves Rocher expands out of its own retail to land at Shoppers Drug Mart stores

In Canada, Yves Rocher expands out of its own retail to land at Shoppers Drug Mart stores (named Pharmaprix in Quebec) and their respective e-commerce sites. Participating locations will carry a curated assortment of the brand’s offerings including skin, bath, body and hair care products.

This partnership, more than two years in the making, marks a true milestone for Yves Rocher, as it will be the first time the brand offers products outside of its own distribution channels.

"This expansion marks a transformative moment for Yves Rocher in Canada," says Julie Huynh, Managing Director of Yves Rocher North America. "Partnering with Shoppers Drug Mart and Pharmaprix allows us to make our dermo-botanical expertise more accessible. We are proud to reach each new customer in a meaningful way and continue the brand’s legacy in offering natural, sustainable beauty solutions nationwide."

To orchestrate this initiative, Yves Rocher has partnered with Prestilux, a Canadian company specializing in the distribution and marketing of prestigious skincare, fragrance, and cosmetic brands.

This project is also part of a greater transformation for the brand, as it seeks to embrace a more modern identity, build on the concept of dermo-botanical beauty.