The packaging solutions provider has won a Gold Pentaward for its recently launched packaging concept, ONE, which aims to integrate design and sustainability.
Designed in order to seamlessly fusion sustainability and innovation, Fasten’s ONE packaging concept eliminates the need for separate parts, like caps, and reduces material waste by utilizing a single mono-material—polypropylene (PP)—that ensures easy recycling.
The option to use post-consumer recycled (PCR) materials further reinforces ONE’s commitment to sustainability. According to Fasten, an IBG (Innovative Beauty Group) company, the design aligns with the European packaging directives, ensuring compliance with current environmental regulations. Additionally, ONE features a neck specifically designed to prevent residue buildup, enhancing both functionality and the user experience.
ONE provides also an array of branding and aesthetics opportunities. The light-colored design ensures easier detection during recycling, while the in-mold embossed logo reduces ink usage, adding a layer of sustainability without compromising brand visibility. “Its sleek, modern appearance appeals to both eco-conscious consumers and those drawn to minimalist design. With the option for direct printing and a universal shape that’s ready for market, ONE offers brands the flexibility to showcase their identity while emphasizing their environmental commitment,” Fasten explains.
Founded in 2007, the Pentawards is a leading global platform for packaging design, recognizing excellence in innovation and providing inspiration to the global packaging community. This year’s 18th annual Pentawards competition received more than 2,000 entries from 62 countries worldwide. The winners were announced at a Gala Ceremony in London on October 25.
"Winning this award is a testament to our team’s dedication to creating packaging solutions that keep pushing the limits of what is possible in beauty, both aesthetically and environmentally,” said Ilja Zutt, Managing Director of Fasten Packaging. “ONE is a perfect example of how innovation can simplify processes, reduce environmental impact, and still deliver an aesthetically pleasing design that meets the needs of today’s customers."
